I recently read a great interview with a record label owner in Norway who specialiced in music for the older generation. A pretty big market on the world basis in fact. The conclusion of the interview was very interesting and universal. In Norway, the shops who took his albums had been reduced from 300 to under 10 shops. That in a huge area. That is shops who was serving the 75 - 110 years age group. So his record label had albums, no distribution but a lot of potential customers.
So we are all online now and we buy our records either online or download online.
Wrong !
I cannot get my parents to shop online even with if their lives depended on that. And I am sure the same goes for a big percentage of the 65 to 110 age group. But we all agree that all human beings has a right to a worthy life.
Would any of you accept a life if your music was taken away from you and you had no possibility to purchase your favorite music ? Off course not. But that is in fact happening right now, right here with a large percentage of the population. They are being denied their rights, I would even say birthright, to purchase and listen to their music. Not only in Norway where my parents has no access whatsoever to the music they love, but also in the United Kingdom. No shops carries this music anylonger like they did a few years ago. I checked at my local HMV and an indiependent record store. Nothing there.
How the heck is it possible that decent, lovely human beings is being denied what most of us regards as our human rights ? It is a fact that our favorite music brings joy, tranquility and great benefits to our lives. Joys denied to everyone now who does not shop online.
This for me is a gross betrayal of a large segment of the mankind: The generation who worked hard and suffered a lot so we could go online to purchase our music.
Think about that next time you purchase an album online.
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